Demand forecasting : Exponential smoothing

Exponential smoothing is another simple forecasting model. This model too assumes that future demand is more or less similar to recent demand. The key concept behind exponential smoothing is that in order to determine the forecast the model assigns highest weight to the most recent period. Older periods are assigned lesser weights. This ensures that outliers and noise have a lesser impact than in the case of the Moving Average model. The Exponential smoothing model can be mathematically expressed as:$$f_t=\alpha d_{t-1}+(1-\alpha)f_{t-1}$$ $$\ 0<\alpha\le1$$ The Exponential smoothing model is a kind of "learning model" since the previous forecast made by the model, which already included previous demand observations, is used to determine the latest forecast. In other words, this model uses the most recent demand observation as well as the previous forecast it made. Since the forecast for each period is function of "alpha", a learning rate/ratio as well as the p...